“No Bull” facts about Airbrush Tanning

Chapter 8: Page 2 of 3
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Chapter 8:  How Much Solution And Time Does It Really Take?
                  (cont.)

With very few exceptions, none of them returned with a tan that would live up to my expectations of what would be considered a good job.

Following up with each of them the next day there were the varied usual list of complaints. Upon returning for there required second visit, they voiced their dissatisfaction based on their individual results and as a result both time and materials increased on the second visit. At least most of the individual salons tried to address each complaint and see that it didn’t happen again. Many of the technicians simply stated, “that’s just how it is” or something to that effect. If you add this all up the technician spent more combined time on each customer and wound up using more solution than if it was done right the first time. Their tans didn't last any longer either. From the customer’s point of view, it wasted there time and gas to and from the salon twice and didn’t deliver that warm fuzzy they would have received if it were done right the first time. This approach is designed extract more money from the customer initially and not around customer satisfaction.

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