Chapter 8: Page 3 of 3 Table of Contents | Chapter 9
Chapter 8: How Much Solution And Time Does It Really Take? (cont.) At Scentual Sun we charge the same fee for one visit and do it right the first time. It takes about 20 minutes to spray the average customer and about three ounces of solution while paying close attention to detail. We offer a free touch up the next day to any area that might have been missed. It is very rare that anyone comes in to be touched up. If and when we do need to touch someone up it is usually because they did not properly follow the aftercare instructions. Additionally, many customers are getting an airbrush tan for a special occasion or vacation and a second visit within three days is not an option. If you don’t do it right the first time it is highly unlikely that you will ever see that customer again. However, you will probably receive a phone call indicating their dissatisfaction. This is usually followed up with badmouthing their experience to their friends resulting in not only the loss of their business but their friend's business as well. Ultimately we spend less time, effort, and use less solution while employing this method and the result is a happy customer and a bunch of referrals. It doesn’t pay to be stingy with product and greedy with your customers. Table of Contents | Chapter 9
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