“No Bull” facts about Airbrush Tanning

Table of Contents  |  Chapter 1

Your Due Diligence - What You Need To Know Before You Buy!

This free e-book is dedicated to educating new entries into the airbrush tanning industry or veterans looking to further their education. By taking forty-five minutes to read through these chapters, you will potentially save yourself months of headaches, lots of money, and be able to truly make an informed buying decision even if you choose not to purchase from Scentual Sun.

You will learn industry terminologies, equipment choices, product choices, FDA regulations, insurance, and a host of other information right down to a business plan that will allow you to speak intelligently and ask the right questions to determine if this industry is a viable opportunity for you. This book is based on facts and not flashy sales pitches.

Scentual Sun's philosophy has always been based on the education and training of our customers. This book is where it starts. My name is Paul Jaeger, President of Scentual Sun Tanning Systems. Just over nine years ago I was right where you are now. I urge you to read on and benefit from the lessons I had to learn the hard way. If you have any questions please feel free to contact me personally. Thank you. 

Introduction

The airbrush tanning industry is here to stay and anyone contemplating entering this industry either as a manufacturer, distributor, or salon owner should realize that the preservation of the industry image as a whole should come first. There are many factors that contribute to preserving that image but no one of them outweighs the truth.

The truth about airbrush tanning is that very few industry professionals are telling it, at least not in its entirety. There are many reasons for this but the major contributing factor is lack of knowledge and experience. The sad fact is that the many of the distributors, salon owners and technicians are poorly educated in the science behind the products, and worst of all poorly trained and inexperienced in proper application techniques. Because the industry is relatively new and growing rapidly there are many who wish to capitalize on its success. The problem lies in the fact that there are no set guidelines for the industry with regard to proper training. State-to-State licensing policies are already in the works and it is only a matter of time before they are adopted.

Airbrush Tanning is an art form and requires proper training, experience, quality equipment or “tools of the trade” and quality products. A deficit in any one of these areas produces unhappy tanners parading around with lackluster results spreading negativity about their experience like the plague. The result is a tarnished industry image detrimental to those of us who truly care about the success and longevity of this industry not to mention our own businesses.

Table of Contents  |  Chapter 1